Todd@RUPES
Just a regular guy
A couple more 'simple' ones for Dave.
Goofing off with a new label design for Blackfire
- Thread starter rmccall6
- Start date
Justin Murphy
New member
I personally don't like vehicles on labels. Just me. Looks kinda cheesy and unpro. Especially like when Meg's uses a pic of a non existent vehicle on their consumer line labels!
Look at Meg's Pro and Detailer line as well as 3M's line up. Just large product numbers. I like it. Maybe just me.
Look at Meg's Pro and Detailer line as well as 3M's line up. Just large product numbers. I like it. Maybe just me.
Justin Murphy
New member
imported_broker99
New member
I like it:rockon:
Todd@RUPES
Just a regular guy
Added all the revisions to page one. Please keep it up, I appreicate the feed back!
imported_Luster
New member
Todd, I like this version as well. As long as your still playing around with it, I'd like to see one with a highly reflective black car, ... with the "black fire" background shown in this one:
Just me, but I think the version with the fire and the car have more "pop" than the all black version.
A couple of folks have mentioned simple is better :iagree: and as I look at the product name "Wet Diamond All Paint Protection" what stands out is the "All paint protection" not the "Wet Diamond." It may look cleaner to have Wet Diamond in a simple font and also help it to stand out, especially against a black background.
The line "Infused with the latest Acrylic German Polymers." Could it read "Infused with the latest German Acrylic Polymers"?
A couple of folks have mentioned simple is better :iagree: and as I look at the product name "Wet Diamond All Paint Protection" what stands out is the "All paint protection" not the "Wet Diamond." It may look cleaner to have Wet Diamond in a simple font and also help it to stand out, especially against a black background.
The line "Infused with the latest Acrylic German Polymers." Could it read "Infused with the latest German Acrylic Polymers"?
imported_Auto Concierge
New member
Normally I am with Dave on the no car in the label thinking, but "that car" is timeless especially as Ryan told me the one you guys did was real and not a kit car............. 6 in the world!!!! me likey
. The problem with late model cars on a bottle or package is the car can become dated, or someone will have a negative opinion on a particular make and model and thus it does not have "universal appeal" ie: hurts sales.:2 cents: but then again what do I know.............
. The problem with late model cars on a bottle or package is the car can become dated, or someone will have a negative opinion on a particular make and model and thus it does not have "universal appeal" ie: hurts sales.:2 cents: but then again what do I know.............
Todd@RUPES
Just a regular guy
Nobody likes the bottom two (simple) ones?!
Todd@RUPES
Just a regular guy
Normally I am with Dave on the no car in the label thinking, but "that car" is timeless especially as Ryan told me the one you guys did was real and not a kit car............. 6 in the world!!!! me likey
Thanks for the feedback Bob. Sadly this time we didn't get to work on the Cobra which is why the numbers are reversed. Perhaps next time (it does need a light polish now)
Todd@RUPES
Just a regular guy
Past time to ask the most important question, "Who is your target consumer?"
My thought: your prime target is the professional detailer, your strategic target is the car enthusiast who details their own cars, and finally everyone else who tinkers with their cars and likes to have them look good.
Design your label to zero in on your prime target without offending the strategic target. The reason you need to consider both is that the prime target group is relatively small - even if you get them all using Blackfire its probably not enough to build your business, so you need to have market share among the strategic target, the enthusiasts. These two groups together are big enough to build a good business.
Understanding who your target is should help you decide how to communicate with them. Net, does your prime target understand a picture of a beautiful exotic car? Do they make a connection between the picture and the product? I would think so. Would this offend the strategic target? I doubt it. In fact, even if I don't know this is an extremely rare car I still have an aspirational connection to it.
The key with all your communication - be it words or pictures - is you want to develop an emotional bond with your consumer. Pictures done well help deliver an emotional bond at a different level than words alone. That's why the best ads almost always will have a combination of words and pictures. Hope that helps.:rockon:
My thought: your prime target is the professional detailer, your strategic target is the car enthusiast who details their own cars, and finally everyone else who tinkers with their cars and likes to have them look good.
Design your label to zero in on your prime target without offending the strategic target. The reason you need to consider both is that the prime target group is relatively small - even if you get them all using Blackfire its probably not enough to build your business, so you need to have market share among the strategic target, the enthusiasts. These two groups together are big enough to build a good business.
Understanding who your target is should help you decide how to communicate with them. Net, does your prime target understand a picture of a beautiful exotic car? Do they make a connection between the picture and the product? I would think so. Would this offend the strategic target? I doubt it. In fact, even if I don't know this is an extremely rare car I still have an aspirational connection to it.
The key with all your communication - be it words or pictures - is you want to develop an emotional bond with your consumer. Pictures done well help deliver an emotional bond at a different level than words alone. That's why the best ads almost always will have a combination of words and pictures. Hope that helps.:rockon:
imported_wfedwar
New member
I really like this one. I can imagine this on a black bottle and it would look awesome.
T
TOGWT
Guest
What is a 'German' polymer? Is this a marketing term for perceived (German) quality
I like the 'simple' labels.
And kudos to MB Fan, great marketing 'target' info
I like the 'simple' labels.
And kudos to MB Fan, great marketing 'target' info
Old Pirate
AMG Classic Car Detailing
The title say's it all " Goofing off with a new label design". To me Blackfire is target to everyone on the planet of our's just like almost alot of detailing products these days and the term "German Polymer" is just that. A different type of ingredient not use here in the states. But these new labels Todd is playing around are very awesome looking.
*MustangGT/25YRS*
New member
*;O]*
Hello Todd/
I kinda like the First one [JMOPO].I was thinkin' about the *DIAMOND* Letters being written out w/like *CZ Stones*.Not big,but the same size as what's there.
It may be nice or it could be overkill.But it may just grab one's attention to the Product/:wink:.Good Luck w/whatever you choose.
Best Regards/
Raymond
*******************^^^^^^^^^^^^^******************
Hello Todd/
I kinda like the First one [JMOPO].I was thinkin' about the *DIAMOND* Letters being written out w/like *CZ Stones*.Not big,but the same size as what's there.
It may be nice or it could be overkill.But it may just grab one's attention to the Product/:wink:.Good Luck w/whatever you choose.
Best Regards/
Raymond
Street Dreams
New member
A couple more 'simple' ones for Dave.
Now were talking.
imported_gewb
New member
I really like the verticle Blackfire for brand name placement / recognition with the horizontal product name - easy to recognize, easy to read, especially when placed with other products on a shelf.
Regards,
GEWB
A couple more 'simple' ones for Dave.
The clean classy one with the Vertical BLACKFIRE logo gets my vote. That design cue should carry over..
JD
I like this overall layout. Maybe change the "O" in Diamond to a diamond shape (if the font allows), change the center sphere to a globe centered in the Atlantic showing the American, European, and African continent edges and replace the car with a graphic depicting a rough diamond magnificently reflected in a bead of water. I have no idea how - the only thing I can draw are flies.
$.02 Jack