fast detailing?

Again,

I don't want to misconstrue anything here. I am *not* a professional detailer. I do this as a hobby only. My approach was to spend a year working on my car, and friend's cars. After learning from that, and investing in the tools, I decided to approach others about doing their cars. So I asked myself what cars I would enjoy detailing, and then approached car clubs that specialized in those cars about detailing.

Between the 3 or 4 car clubs, I am going to have more business than I can handle. In fact, what has happened is that the members have asked me not only to do those cars, but their daily drivers as well. All told, I am probably looking at a group of 100-150 cars per year. FAR more than I can do. I am to do good work, charge a fair price (for me as well as the customer) and give the cars the care I'd like to see taken of my own. If they should have reason to take their car to a pro detailer, I'd hate to think that I had turned over poor work to them.

Places like this have been invaluable to my learning, to avoiding mistakes, and to doing research on various vehicles and the processes that make the detailing possible. I still research every car I am about to do on Hemmings, Edmunds, Ebay, and similar sites. I want to see what the vehicle looks or looked like in new condition. I want to see every surface possible and how I would detail it. I want to look at areas that will need taping, etc.

I also know when to say no. I turned down a job on a classic car last night with 30 year old paint. I told the owner I'd attempt it once I bought a PTG and not before. With my current work levels, I should be able to buy one by the end of the month, so that detail may happen sooner rather than later.

There are a great many ways to differentiate yourself. Find a niche and be the best at it. For me, it will be specializing in daily driven British and German classic cars, Porsches, Mustangs, and the occasional oddball. That is as much as I care to do.
 
troy,
thanks for the info, and I know you are very knowledgeable on the subject. How do I explain to customers that I'll charge them 200 hundred dollars for a complete package, when the car wash charges 60, 80 100, on the side to detail or speed wax it.

I feel I need to separate myself from the bunch! Thanks.

I was saying $200 a day, not necessarily $200 per car.

To answer your question (already answered well but you asked me so that's why I'm answering:D) - Does a steak house have to explain to you why their steak is worth more than the local McDonald's hamburger? Get a portfolio and let it do the talking. My business is fueled by word of mouth and people looking at my website. I do nothing more to promote myself and rarely do I have to explain why I cost more than them anymore.

Say quite plainly, "My service is better and you will benefit from choosing my service over the cheaper car wash details. Here's why..."
 
Let me say this, I'm a part time detailer, my regular job is ok, pay and bennies are good but it's not as rewarding as seeing a customer smile at their car like they're looking at hot chick. I started out reading a half dozen forums and e-mailing anybody that would help me. I ordered way too much "wonder goo" or the product in vogue in the forum at the time. But, I practiced, I learned, I started trading stuff with other detailers so I could try things and not blow my budget. I learned you do not have to spend a fortune on this. The greatest thing I've learned (and something my wife told me early on) LISTEN to and understand the customer first! I tried to polish every turd daily driver I got like it was some Pebble Beach show queen. And you can't charge some average Joe for that, heck, he just wanted a clean car. I'd say that once I stopped giving flat rate for a detail (my estimating sucks) and started charging by the hour - with the understanding of how long it might take (always pad the time, that way you look great when the job is less than they thought) detailing became much more profitable.

OK - in case you're wondering, my technique:

Clean wheels/rims
Wash car
Clay
Spot compound the RIDS
Polish
LSP
Dress tire
Interior: vac, wipe down, clean glass, (extra for cleaning carpet/seats)

On cheapies - replace the spot compound & Polish with Megs 151

I charge 20-25 per hour and it's cash only amigo!
 
could also look at it this way....

Lets say you find and pay a helper $10/hr or $80/day (closer to $100 with taxes & ins -- but lets keep it simple). Two people working together almost always can get 2.5 times the work done in an hour as one. With this in mind, and with some practice, what you outlined could be done in 2-3 hours. Now focus on lining up 3 cars a day....

see how it works??

For me though, I'm with Troy. The gardener that comes around my area is done with a house in less than 15 minutes (has one helper). He charges $100 and up a month for his weekly services. He does six houses just on my block and is gone in about an hour. I've seen him on another clients street where they're in and out with four houses faster than I wash a car. All this equates to somewhere in excess of $100/hour....Not bad for a guy who barely speaks "engrish."

Now, ask yourself this -- if the no-brainer, push a mower, run a weed whacker, turn on the blower person is worth $100/hour for his services -- what's the person worth that takes care of car???

Man I am in the wrong line of work :lol
 
could also look at it this way....

Lets say you find and pay a helper $10/hr or $80/day (closer to $100 with taxes & ins -- but lets keep it simple). Two people working together almost always can get 2.5 times the work done in an hour as one. With this in mind, and with some practice, what you outlined could be done in 2-3 hours. Now focus on lining up 3 cars a day....

It's been my experience that you can't do twice the amount of work much less 2.5 times with a helper. In order to more than cut your work time in half he would have to be faster than you right?:huh:

It's hard to find a good one. I know with me they tend to stand around while you do things like rinse the car instead of keeping busy no matter how well I try to train them.

One more thing to think about with this business. I could never send an employee(s) out to do a job without me unless it was some sort of fleet job. There are just too many ways for him to hurt your business.

With other service businesses like have been mentioned in most cases customer interaction isn't necessary and being detail minded isn't as important.

Am I doing a good job of discouraging people from entering this business?:redface:

By all means if you love detailing, jump in. I'm just trying to get people thinking about the minuses as well as the pluses.;)
 
It's been my experience that you can't do twice the amount of work much less 2.5 times with a helper. In order to more than cut your work time in half he would have to be faster than you right?:huh:

It's hard to find a good one. I know with me they tend to stand around while you do things like rinse the car instead of keeping busy no matter how well I try to train them.

One more thing to think about with this business. I could never send an employee(s) out to do a job without me unless it was some sort of fleet job. There are just too many ways for him to hurt your business.

With other service businesses like have been mentioned in most cases customer interaction isn't necessary and being detail minded isn't as important.

Am I doing a good job of discouraging people from entering this business?:redface:

By all means if you love detailing, jump in. I'm just trying to get people thinking about the minuses as well as the pluses.;)

You make a good point about a helper being faster than you, but I've found that the ones who are at least as fast as me are acceptable. I usually have more than one employee, and the ones that are the most valuable, and last the longest with me are the ones who are the most interested in what we're doing. The very best employees are the ones that are always one or 2 steps ahead of you, and I've been so lucky in that regard!!

In this business "control" is important. I feel it my absolute duty to be there on every job we do, and that includes fleets. You're not going to hear from a customer, (fleet or private) unless somebody screws up, so it's my feeling that if I'm there, there's less chance for mistakes. Mistakes are made though, and when they are, I take the blame. There are many ways to get in trouble when doing fleets, but over time, fleets is where the money's at.

The best helpers are kids in college!!! Treat them right, pay them good, and they will adjust their schedules around you - and when they graduate or move on, there are always others looking for a shot.

The word "longevity" is used on this site a lot. Detailing/washing vehicles as a career is not an easy
way to make a living, but depending on ones motivation, PR skills, and a little luck, it can be very rewarding. I always say this, but if I had it to do over again, I'D SIT ON MY BUTT AND SELL PRODUCT!! :)
 
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