It’s a detailing convention where they have classes and the product companies have booths and reps to talk to and sell products. It’s a neat experience.
Being in New Jersey, not surprised you haven`t heard of it, lol. I am guessing the IDA also has a conference or something similar in the Northeast? I have no idea.
I live in Louisville, KY (saddle up boys and girls, it`s the 149th running of the KY Derby this weekend!), so I will most likely go.