First off, I would not drop my packages to only 2. From a marketing perspective, people like choices. Never give a client a choice between something and nothing. For example, in the 1960's when Mcdonalds was on the rise, there soft drink sales were not very good. They only offered small and large. Well, there marketing people added medium to the menu. Soft drink sales went up 35% by adding a 3rd option. When you go to Mcdonalds and order a #3, what are your options? Regular, large and biggie right. This is not by accident. They spend millions of dollars in research and the 3 options is what sells the most....Choices......Look at the 7-Eleven "Big Gulp". How many sizes can you get these days...alot..Its not by accident, they offer many choices. There marketing people are smart. If 7-eleven sold a 64 oz Big Gulp and no other options, it simply would not sell or sell very little...Choices.....
1. Offering "packages" allows your customer to actually see exactly what they are paying for.
2. Most customers will choose the higher level of cleaning.
3. It allows you to get a higher price.
4. It allows you to maintain consistant profit margins by pricing more accurately for the level of service.
5. It defines the different levels of service and makes it much easier for your office staff to explain your services to potential customers.
6. It creates a distinction between your and your compition.
7. It raises your average ticket price with very little effort.
So, if your in the detailing biz, in my opinion you should be offering 3 choices to your client. Let them decide.
Some package names. Basic. Deluxe, Premium...All Star, Home-Run, Grand Slam.
