Opinions on new logo idea

Also, if you're going to design or build a logo, it should ideally be done in a vector format (Adobe Illustrator, Macromedia Freehand, etc), as that allows it to scale to any size and print at the highest resolution possible (many film or direct-to-plate technologies output at 2700+dpi), as opposed to being limited to the resolution of a JPG or TIFF (usually 300-600dpi).



Kompressor is right that large companies spend tens of thousands of dollars on logo/rebranding - but the logo itself is usually a smallish part of that fee - that fee usually includes a very detailed style guide (reference for future application of the logo), as well as the actual application of the logo to everything company-wide (and with big companies that can be a LOT of work, from business cards to building signage to the company jets).



Anthony: while it looks cool, you don't have a logo there. You've got a stylized typeface. It doesn't say anything about what you do (automotive detailing) and could be mistaken for any number of businesses. Adam is heading in the right general direction, but (no offense, Adam) it's far from "there" (stretched font, the "U" gets cut off/merged with the car image, "reflections" feels disconnected, kerning is way off).



You're missing the biggest piece of the puzzle here - a concept. My suggestion? Sketch! Put down the mouse, step away from the computer and sketch! Do at least 50 sketches (they only need to be rough - you're exploring ideas, not finished logos) with a pencil and paper and work out conceptual ideas. Post up the sketches and go from there. There's bound to be some concepts of shape/form/letter interaction that are worth further exploration (via more sketching!). Once you've refined a solid concept, then it's time to bring it to the computer... but only then :)



Good luck.
 
maybe. I'd say it's better to not have one than to have a bad one, though :)



of course all the info and suggestions I'm making are based on the fact that you want to (or need to) market yourself, grow the business. If you work and stay busy on referrals and regulars alone, then you may not need all the marketing stuff. But look at Superior Shine - he's got a logo that says - visually - what he does (or at least plays up the name well), is consistent throughout all his marketing (down to his avatar, right?), is simple and a quick read. I like it. It sticks in my head.



If you're going to do it, do it right. That's the root of my message :)
 
Hey thanks guys....I mean you are all giving me, and others reading this, some great advice and ideas.



I will brain storm a bit and see if I can come up with something folowing the direction I am getting from you all.



Anthony
 
Anthony,

I spoke with the owner of The Logo Factory about their average pricing and it seems that my original pricing was a little high - though if you went to an average design studio, you may pay that much. He said their average logo design runs about $600, so it may be a much more affordable option than I originally thought.



Just so it's clear, I have no interest in you using them, I just know OF them and have spoken with the owner a few times. On top of that, I feel that they do excellent work. :)



Again, good luck with it.
 
Anthony Orosco said:
Hey I wish to thank everyone for their input, great ideas.



Since this is for my website an dnot my biz cards and such I am going to go ahead and keep the car design and place it somewhere on the site but not on my front page.



I have been working though on this:





328ULTBANNER.gif






It is simple yet gets my name across I believe. Shouyld i add a bit of a blur or ripple to the shadow? Let me know your thoughts and suggestions, thanks.



Anthony
Click to expand...



I like it, looks good.
 
animes2k said:
Anthony,

I spoke with the owner of The Logo Factory about their average pricing and it seems that my original pricing was a little high - though if you went to an average design studio, you may pay that much. He said their average logo design runs about $600, so it may be a much more affordable option than I originally thought.



Just so it's clear, I have no interest in you using them, I just know OF them and have spoken with the owner a few times. On top of that, I feel that they do excellent work. :)



Again, good luck with it.
Click to expand...







That seems about right for basic work. I charge between $300-1,000 depending on the corp ident work needed.
 
OK.. I went to the paper and pencil and began drawing and sketching different things. I have two "ideas" that I like, both have a buffer incorporated into the name so let me know if I am on the right track here.



First...





bufrlogocopy5at.jpg






Now the next idea..





bluebufrlogocopy2fa.jpg






Personally, I prefer the second one....the first one doesn't look like a buffer really..more like a pancake of some sort :LOLOL



Appreciate any input,

Anthony
 
I like the second one . The font is hard to makeout against the blue of the buffer . The blue cord doesn't look right over the top.
 
Rollman said:
I like the second one . The font is hard to makeout against the blue of the buffer . The blue cord doesn't look right over the top.
Click to expand...





OK, let me try an dfix those things and I'll post it up...



thanks,

Anthony
 
Neither one really reads as a buffer to me and both are hard to read the type.



Once you've got a concept down in a sketch, when you bring it to the computer, leave out the special effects and filters - work in black and white only, with solid areas of black, white and gray. Leave the ornaments out until you've got the logo solidified in b/w. I'd be interested in seeing your sketches and understanding your concept.
 
Dont use filters and whatnot on the buffers you really cannot tell what they are.



and remember the golden rule "KISS" Keep it simple stupid they will tell you this at any design school/course.



Logo wise simple is always the best.



Here is our detailing logo for an idea.



demo.jpg
 
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