Hi Mindflux,
Some people really like the high gloss version while others do not. Personally, I lean towards the original version.
I would recommend washing the tires well first, then apply and work in the Endurance Gel, let it penetrate for 10 -15 minutes, then locate one of your tattier towels, not worthing of being used on paint and wipe the tires down to remove any excess.
Mike