Hi Pat, it is currently on sale for $16.99 in Canada at a store called Canadian Tire. The sno-brum looks like a great product, I haven't actually tried it but I don't like the idea of pushing snow (I've tried this with a bristled brush) It will take you forever to do that. Also best practise to actually level a tiny bit of snow on the car if possible to avoid touching the paint all together but that is harder with the snobrum like products. For some reason this side to side brushes work best imo.