The overcast pictures at dawn on a black car aren't very convincing. lol That seems to be the only examples of what it looks like that I can find on that thread that goes over the VW forum. I'll be the last one to knock a private label product, but that looks a little too low budget for my taste. I know it probably doesn't matter, and I've said before that it doesn't matter what the label looks like since it is the product in the bottle that counts, but with all the choices out there today, you really have to work a little harder to attract business than that. To not spend any time or money on label creation says to me that the owner isn't very serious about promoting the product. It is just perception, but perception is reality to the customer.