I think you need to do much more work on your business plan. You can't just open a shop and expect people to call or drive in. Products are about 10% of the business..if that. Customers do not ask what products you use, they want results and they want trust.
What is your market plan? How will you reach your market? Do you have long term goals?
Who is doing the detailing? You, employees, etc.?
Valuguard is in Blue Ash area for product, but that doesn't mean squat if you have no customers at the door.
Are you only detailing? That's hard. If you have a shop- tint, pdr, wsr, etc.
What is your color scheme, logo, slogan, etc.?
Have you thought about your insurance costs, taxes, and what needs to be done so that OSHA does not come to your door?
Cinci is cheap real estate and I'm sure the cost of a shop is low, but what is the daily drive by traffic- traffic counts?
You mentioned high end and middle end customer- which one? Does this mean you charge more because some people have more money? (ok, that was a bit sarcastic).
Just seems you have a LOT of work ahead of you if you are to make it in this industry.
I would leave the product line alone for a bit and focus on the actual running of the business.
You are leaving the technical world and entering the business world when you go to a shop and open it yourself.
Spokane Auto Detailing & Spokane Window Tinting
There's a shop run by a business person, not a detailer.
Rob