Flyer Advertising

V

vtec92civic

New member
So i been in business for a good 5+ years now and believe it or not i have actually gotten a lot of work from handing out Flyers.



Now here in these difficult times (economy) i'm wondering if i should change my flyers up.



For the longest time i had prices on my flyers but i'm almost wondering if it would be better to just advertise one specific service and use the rest of the space for maybe some history on my business instead of laying out my complete hand of cards on the table if you know what i mean.



The flyers are black and white and are printed on color card stock. I don't want to sell myself short but at the same time i would like to make sure that i keep business coming in especially during this rough time that we are all going through.



I currently am running a flat rate special that doesn't include anything heavy. Still allows for me to make suggestions and up sell some services but i think it might be just enough so people can see the quality of work that i do.



Any thoughts would be greatly appreciated. The market here is tough especially living in Hawaii. I am strictly mobile right now but hope to have a shop and be mobile as well one day.



Any advertising tips would be greatly appreciated. I tried the yellow book and that was the biggest waste of cash ever. Can't wait until i'm done paying for that at the end of this year.



:thx
 
my background is in advertising-particularly internet/search optimization. Getting the word out that you are available to perform the task is more important than hard $ numbers. People want to know that you are their solution, for a quick wash or a complete wetsanding job-as long as you're advertising the services they'll remmeber the flyer. I would reserve pricing for the website since you can change it on the fly and update it with your specials etc. I can tell you, i frequently get turned off if i go to a site w/out prices on it. I took enough time to logon ya know?



Good luck.
 
tssdetailing said:
my background is in advertising-particularly internet/search optimization. Getting the word out that you are available to perform the task is more important than hard $ numbers. People want to know that you are their solution, for a quick wash or a complete wetsanding job-as long as you're advertising the services they'll remmeber the flyer. I would reserve pricing for the website since you can change it on the fly and update it with your specials etc. I can tell you, i frequently get turned off if i go to a site w/out prices on it. I took enough time to logon ya know?



Good luck.
Click to expand...



so would you say the flyer should be reserved for basic information about:



my company

what services i offer . . . . . and maybe

the importance of getting your vehicle properly detailed?



i should have had my website up loooooong ago but my external Hard Drive crashed and i lost everything until i can afford to send it off to a data recovery place.
 
Yeah, I would say that the flyer should sell YOU and your BUSINESS. How long have you been in biz? What services do you offer? Any pertinent info - mobile, shop, etc. You could also include a "special of the month" if you want to advertise your flat rate service that you mentioned. Be brief about it and give its price. THEN, most importantly, give your phone # AND website (websites are golden!! Get that done ASAP!) Anyway, I'd reserve full price sheet along w/ a MUCH more detailed description of each service (why is "your" detail job $250?? Local car wash details for $60...) for the website. Also include before/after pics.
 
gone postal said:
Yeah, I would say that the flyer should sell YOU and your BUSINESS. How long have you been in biz? What services do you offer? Any pertinent info - mobile, shop, etc. You could also include a "special of the month" if you want to advertise your flat rate service that you mentioned. Be brief about it and give its price. THEN, most importantly, give your phone # AND website (websites are golden!! Get that done ASAP!) Anyway, I'd reserve full price sheet along w/ a MUCH more detailed description of each service (why is "your" detail job $250?? Local car wash details for $60...) for the website. Also include before/after pics.
Click to expand...



before and after pics on the website i am assuming?



Sounds like a good idea with the flyer thing. So you would not recommend explaining to the customer why it is important to get their vehicle detailed . . . . you would save that for a website?



I just want to make sure i use the flyer wisely because i usually do a front and back side to the flyer and like i mentioned it is in black and white for now.
 
Well, if you can explain the importance of detailing briefly, then I would do it. Obviously it beautifies the vehicle, helps preserve paint, etc. Maybe give a quick point or two on why a professional detail is better than the "wash n wax" places, but be professional - this isn't an election campaign, so no mud slinging. I'd keep it relatively short though - it's like any sort of advertising - you have a VERY short time to grab the customer's interest w/ your ad, so you have to utilize your space wisely. I'm not in marketing, so I'm not exactly sure how you'd go about that for a detailing business. Maybe "IS YOUR REAREND DIRTY???" in big letters and then in smaller letters underneath - "how about your hood, roof and wheels?" :grinno:



Maybe not such a good idea, but then maybe it is?!? I don't know - it just popped into my head.



BTW - I didn't realize you're doing two sided flyers. You obviously have more real estate for information by utilizing both sides, but you have to hook them first in order for them to read the other side, so save the boring stuff for the other side - like the price list?!? Get them to at least scan the front side, possibly convince them they need a professional detail and THEN flip over for the sticker shock. I still suggest leaving prices for online though. The way I look at it, is if you can sell them on your services w/ the flyer, they'll surely check you out online for pricing - even if it's while at work killing time. Once they see before/after shots, even if they can't afford your services, you're in their head. Every time they get in their dirty car, they'll think of your freshly detailed pictures. It'll disgust them. They'll hate going to the grocery store and take a cab to work, etc. LOL. Okay, maybe not that far. BUT, they will want it, just can't afford it. When the money comes around though, they'll remember - b/c they actually had to take the time to physically type in your name in web browser. Same philosophy when studying for a test - always remember better when you physically write something down b/c you have to think and concentrate on that task. Even if they don't specifically remember, it's a good chance they bookmarked you. Now, if your prices are on the flyer, Joe Schmoe picks it up, eyes are instantly drawn to $150, $250, etc and he throws it away w/out even reading. I do recommend your flat rate special on it still though - people love "sales" - especially now.



What is the price breakdown of two-sided though? Like, for the price of 1000 two-sided flyers, could you get 1500 single-sided? Advertising is a numbers game. If you can get 1 outta 100, you'd land 15 jobs instead of 10 for the same price - WELL worth condensing your information and getting that website up in my opinion for that kind of gain.



I might be completely wrong about all of this though. I'm just basing this on what I look for in a flyer. If I see high prices = trash. If there is a good deal and a convenient spot for me to find more info (web), I'll check it out. THEN, I might convince myself, "Oh, it's only another $20 to get this done", etc. That's all marketing is. Think about what works on you - you're a consumer and are bombarded w/ it all day long. I'm drinking an undisclosed lime flavored beer right now - I'm not on a white sand beach and there aren't any hot chicks in bikinis, but it's a nice thought. I WANT to be there, but in the meantime, this delicious cold beer will suffice. :LOLOL
 
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